S
Smart Follow Ups

Terms of Service

Last updated: 26 August 2026

These Terms of Service ("Terms") govern your use of the Smart Follow Ups platform ("the Service") operated by Smart Follow Ups Ltd ("we", "us", "our"). By accessing or using the Service, you agree to these Terms.

1. Definitions

  • "Customer" — the individual or entity subscribing to the Service
  • "Service" — the AI voice, SMS, lead management, and related features provided by Smart Follow Ups
  • "End Users" — individuals whose calls, messages, or data are processed through the Service

2. Eligibility

You must be at least 18 years old and have legal authority to bind your organisation. By using the Service, you represent that you meet these requirements.

3. Subscriptions and Billing

  • Subscriptions are billed monthly in advance
  • A 7-day free trial may be offered; trials convert to paid subscriptions unless cancelled
  • Prices are listed in GBP unless otherwise stated
  • You may cancel at any time; cancellation takes effect at the end of the current billing period
  • Refunds are issued at our discretion for service outages or billing errors

4. Acceptable Use

You agree not to:

  • Use the Service for unlawful, abusive, or fraudulent purposes
  • Make automated outbound AI voice calls without prior consent where required by PECR or other applicable law
  • Transmit spam, malware, or harmful content
  • Reverse engineer, decompile, or attempt to extract source code
  • Resell or sublicense the Service without written agreement

5. Data and Privacy

You are responsible for ensuring you have lawful basis to process End User data through the Service. You agree to comply with UK GDPR, PECR, and all applicable data protection laws. Our Privacy Policy describes how we handle personal data.

6. AI Voice Calls and Compliance

The Service includes AI voice capabilities. Under PECR Regulation 19, automated AI voice calls require prior consent. You are responsible for obtaining consent before making outbound AI voice calls. Inbound AI voice answering (where a customer initiates the call) does not require prior consent under PECR but must comply with Ofcom rules including caller ID, opt-out, and time restrictions.

7. Intellectual Property

All software, branding, and content provided as part of the Service remain the property of Smart Follow Ups Ltd. Customer data and call recordings remain the property of the Customer subject to our data retention and processing terms.

8. Service Availability

We target 99.9% uptime but do not guarantee uninterrupted service. We are not liable for outages caused by third-party providers, network failures, or force majeure events.

9. Limitation of Liability

To the maximum extent permitted by law, Smart Follow Ups Ltd shall not be liable for indirect, incidental, or consequential damages, or for loss of profits, data, or business opportunities. Total liability is limited to the fees paid by the Customer in the preceding 3 months.

10. Termination

We may suspend or terminate access for breach of these Terms. Upon termination, your data will be deleted within 30 days unless retention is required by law.

11. Changes to Terms

We may update these Terms at any time. Material changes will be notified by email. Continued use after the effective date constitutes acceptance.

12. Governing Law

These Terms are governed by the laws of England and Wales. Disputes are subject to the exclusive jurisdiction of the courts of England and Wales.

13. Contact

For questions about these Terms, contact jay.smartfollowups@gmail.com.