Cookie Policy
Effective date: 26 August 2026 · Version 1.0
1. What Are Cookies?
Cookies are small text files that are placed on your computer or device when you visit a website. They help the website recognise your device, remember your preferences and understand how you use the site. Similar technologies include local storage, pixels and web beacons.
This Cookie Policy explains how Smart Follow Ups (“we”, “us”, “our”) uses cookies and similar technologies on smartfollowups.co.uk.
2. Types of Cookies We Use
We use the following categories of cookies:
| Category | Purpose | Consent Required? |
|---|---|---|
| Essential cookies | Required for the website to function, including security, sign-in and load balancing. | No |
| Analytics cookies | Help us understand how visitors use our website, so we can improve it. | Yes |
| Functional cookies | Remember your preferences and settings to improve your experience. | Yes |
| Marketing cookies | Used to measure and deliver relevant advertising and track campaign performance. | Yes |
3. Specific Cookies We Use
The specific cookies set on our website may include:
| Cookie / Provider | Category | Purpose |
|---|---|---|
| Cloudflare | Essential | Security, performance and bot management. |
| Google Analytics | Analytics | Website usage statistics and visitor behaviour (if enabled). |
We will keep this list updated as our use of cookies changes.
4. How We Use Cookies
We use cookies to:
- Keep the website secure and functioning correctly.
- Remember your preferences and settings.
- Analyse how visitors use our website so we can improve it.
- Measure the effectiveness of our marketing campaigns (only with your consent).
5. Managing Your Cookie Preferences
When you first visit our website, you will see a cookie banner allowing you to accept or decline non-essential cookies. You can change your preferences at any time by clicking the “Manage cookies” link in the footer.
You can also manage cookies through your browser settings. Most browsers allow you to:
- See what cookies have been set.
- Delete cookies individually or all at once.
- Block cookies from particular sites or all sites.
- Block third-party cookies.
Please note that blocking essential cookies may prevent parts of the website from working correctly.
For guidance on managing cookies in popular browsers, visit:
6. Third-Party Cookies
Some cookies are set by third-party services we use, such as analytics or advertising providers. These providers have their own cookie and privacy policies. We recommend reviewing those policies for more information.
7. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal or operational reasons. We will post the updated policy on this page with a revised effective date.
8. Contact Us
If you have any questions about this Cookie Policy, contact us at jay.smartfollowups@gmail.com.